How it works

Let’s find the best solution for your needs

Courses in Florence

Start your journey in the coffee industry by building the main knowledge and skills in our courses in Florence at “Espresso Academy Firenze”

Robert in Egypt

On Site Consultancy

Courses and Consultancies can be held directly on site for you an your team. This allows us to work with your equipment and study your product

Jan Robert Brinck

Online Consultancy

Many doubts can be solved with a phone call, we can schedule our next meeting by email or whatsapp.
€40/30min session


For the established company

Check this section if you are managing or working in a roasting company, green coffee trading firm, espresso or roasting machines manufacturer.

The 3 components of your business that will always need more attention are its
products, employees and clients.

So let’s see what I can help you with:

  • SCA Courses for your staff
  • IBC Certification
  • Technicians Courses
  • Testing your product
  • Setting quality control standards
  • Product development
  • Work during Coffee Expos
  • Workshops and Events

These are all services I’ve been fine tuning in the past years working with all types of companies ranging from small family business to the international corporation

If you’d like to know more about booking a consultancy please skip to the relevant section with the following link:


Starting a new business?

This is a more complex and “unpredictable” project. There will be so much to discuss, infinite variables and a lot of research to do.

I always start such projects with this important premise:

“It takes a businessman to start a business, not just a passion for coffee”

I’ve seen plenty of successful coffee companies that opened without any coffee knowledge while even with all the coffee knowledge in the world, without a well structured business plan, any investment becomes a gamble.

I lack the knowledge and time to create a business plan, but here’s a list of what I can do to help:

  • Courses – Green Coffee, Sensory, Roasting and Coffee Tech
  • Business Plan Review – technical not financial
  • Choosing equipment – Roasting, coffee cleaning, espresso, grinders… 
  • Testing new equipment – setting up and teaching how to use
  • Market research – hedonic tasting sessions
  • Product development
  • Quality Control – setting standards and methods
  • Marketing advice – correct vocabulary for each type of product

Usually in this case we organise a 30 minutes online session and discuss the best approach to this consultancy. You’ll find the option to buy online meetings 30 minutes at the time though the shop.

You can also go to the contact form so we can quickly find the best solution for you.


Organising the trip and Calculating the Cost

Dates and deadlines

Once we’ve decided what we need to work on, it’s time to book the dates. This cannot be done through an automated calendar since there are too many variables to consider.

Upon request I can quickly provide a list of available dates for the next 5 months. 

Once we’ve chosen the dates I will automatically keep them booked until a month before. At this point the payment of the course will be requested in order to keep the reservation.

Prices and payments

You will find some examples of consultancy costs in the shop section, they mainly differ in duration and distance from Italy. If you find a combination close to what you are looking for you can buy directly through the website. 

Otherwise we’ll discuss a specific price and I’ll send a custom payment link or the necessary details for a bank transfer. 

Flights

In most cases I will need to fly to reach you, the most practical airports for my departure are Pisa and Firenze.

While Roma, Milan and Bologna will lead to additional costs. 

Journeys longer than 5 hours will be counted as an additional day of work. 

When it comes to booking the flight the most common solution is for my clients to pay directly for the flight (or train)

Accommodation

Same thing for accommodation, it’s easier for the “host” to find a practical location and pay them directly. 

Food and local travel costs will also be discussed during the organisation of the consultancy

It is possible to request an “all inclusive” final price to simplify the process, this is not the most cost friendly option but it can be easier in some cases. I will need a bit of extra time to check flights, hotels, car rentals and so on, but at least I can give you a total cost and there will be nothing else.